Frequently Asked Questions

Got questions? We've got you covered.

Are your products really clean? Like, actually clean?

Yes - actually clean. At Pure Alchemy, we use ingredients that are safe, non-toxic, and free from harmful chemicals like parabens, sulfates, phthalates, mineral oils, and synthetic fragrances. Everything is carefully chosen for a reason, and we’ll always be transparent about what’s inside (and what’s not).

Absolutely. Our formulas are designed with even the most sensitive skin in mind. We avoid harsh actives and known irritants, and every product is dermatologically tested. That said, everyone's skin is different - so we always recommend doing a patch test first.

Welcome! We suggest starting with the basics:

Step 1. A gentle cleanser
Step 2. A face serum
Step 3. A hydrating moisturizer
Step 4. And always, SPF (even on cloudy days).

You can build your routine from there. Need help? Reach out, we’re happy to guide you based on your skin goals.

Yes and yes. We never test on animals, and our formulas are 100% vegan. Kind to your skin and the planet.

We formulate with targeted actives and nourishing ingredients that support a wide range of skin concerns. Whether you’re dealing with breakouts, dry patches, or dullness, there’s a Pure Alchemy product made to help. Look out for our skin concern tags or drop us a message for personalized help.

Our ingredients are chosen with safety in mind, but we always recommend checking with your doctor if you're pregnant or nursing, just to be extra sure. We're happy to provide a full ingredient list to make that conversation easier.

Skincare isn’t magic, it’s a ritual. You might notice a glow-up in a few days, but lasting change takes consistency. We usually say: give it 4-6 weeks of regular use to truly see the difference.

All Pure Alchemy products are proudly made in India, in certified facilities that meet high safety and quality standards.

We’ve got you! Our product pages include ingredient breakdowns and skin type suggestions. Still unsure? Send us a DM or email, we love playing skincare matchmaker.

Your skin’s feedback matters. If something doesn’t work for you, stop using it and reach out to us. We’ll help troubleshoot or guide you to a better fit, your comfort and trust come first.