Brightening
Vitamin C
A potent antioxidant that helps brighten dull-looking skin and supports a more even-looking tone.
Found in Halo Effect - Advanced Brightening Face Serum
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Halo Effect - Advanced Brightening Face Serum
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From ₹549.00
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₹699.00
Midnight Miracle - Age-Defying Night Serum
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Pore Reset - Acne Control & Oil Balancing Serum
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Hydra Balance Barrier Repair Glow Serum
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Discover Your Perfect Pair
Curated Skincare Bundles
Advanced Brightening & Even Skin Duo
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₹999.00
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The Timeless Night Repair & Renewal Duo
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₹1,299.00
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Brightening Value Pack | Brightening Face Wash + Brightening Serum
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₹699.00
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₹1,099.00
Hydration and Overnight Renewal Value Pack | Hydrating Face Wash + Night Renewal Serum
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₹749.00
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₹1,099.00
Acne Control Value Pack | Anti Acne Face Wash + Acne Control Serum
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₹749.00
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₹1,099.00
Hydration and Barrier Repair Value Pack | Hydrating Face Wash + Barrier Repair Serum
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₹749.00
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₹1,099.00
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Halo Effect - Advanced Brightening Face Serum
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From ₹549.00
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₹699.00
Sunkissed Hour Brightening Lipid Complex
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Daybreak Defense Ultra Light Fluid Sunscreen
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Lumi Lustre - Radiance-Boosting Brightening Face Wash
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Ageing
Retinol
A potent age-defying active that helps reduce the appearance of fine lines while supporting smoother skin.
Found in Midnight Miracle - Age-Defying Night Serum
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Hyaluronic Acid
A powerful humectant that helps deeply hydrate the skin and supports a plump, smooth-looking complexion.
Found in Hydra Balance Barrier Repair Glow Serum
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Ectoine
A powerful stress-protection molecule that helps strengthen the skin barrier and supports hydrated, resilient skin.
Found in Timeless Radiance Advanced Renewal Crème
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Salicylic Acid
A powerful exfoliating acid that helps unclog pores, control excess oil, and support clearer, smoother-looking skin.
Found in Pore Reset - Acne Control & Oil Balancing Serum
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Halo Effect - Advanced Brightening Face Serum
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Skincare Meets Selfcare
Explore Collection
Dermatologically Tested
We’re dermatologically tested, because healthy skin begins with safety and trust.
No Artificial Fragrance
Our formulas are crafted with purity and intention, free from artificial fragrance or unnecessary additives.
Loved by Our Customers
What They're Saying
Anu Kumari
Verified Customer
My Skin is Visible Bright
This night serum feels like a brightening miracle. My skin looks smoother, healthier, and more refreshed in the morning. I’d definitely recommend it to anyone dealing with dull or tired-looking skin.
Midnight Miracle - Age-Defying Night Serum
Sale price
From ₹549.00
Regular price
₹699.00
Khushi Bakshi
Verified Customer
Balances My Skin Perfectly
A beautifully balanced cleanser, the salicylic acid in it controls oil, calms acne-prone areas, and still feels gentle on the dry parts of my face. No tightness, just clean, comfortable skin.
Breakout Purge - Deep Clarifying Anti-Acne, Oil-Control Face Wash
Sale price
From ₹249.00
Regular price
₹399.00
Jennifer Joshua
Verified Customer
So Refreshing and Effective
Light, almost water-gel like texture, yet surprisingly effective. The fact that it contains no added colour or artificial fragrance makes it feel even safer and cleaner on my skin.
Lumi Lustre - Radiance-Boosting Brightening Face Wash
Sale price
From ₹249.00
Regular price
₹399.00
Riya Sharma
Verified Customer
Comfort for Dry, Sensitive Skin
This moisturiser has been a lifesaver, my skin gets dry and irritated so easily, but this cream has been so comforting. It feels gentle, absorbs well, and gives me that long-lasting, healthy glow I’ve been missing.
Barrier Bloom - Ultra-Nourishing Cream Moisturizer
Sale price
From ₹299.00
Regular price
₹379.00
Saloni Gupta
Verified Customer
Visible Difference in Acne and Dark Spots
Just after a few uses, I could see a clear reduction in acne bumps and oiliness. My skin feels cleaner and more balanced than before. It’s been such a good addition to my routine,definitely sticking with this!
Pore Reset - Acne Control & Oil Balancing Serum
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From ₹549.00
Regular price
₹699.00
Expert Guide to Skincare
Blog Posts
Clear, even-toned skin has long been associated with healthy skin, yet pigmentation remains one of the most persistent skincare concerns...
25 Jul 2026
Understanding the Science Behind Peptide-Based Anti-Aging The journey toward youthful, radiant skin doesn't have to feel overwhelming. When those first...
20 Jul 2026
Understanding Skin Changes in Your 30s and 40s Your skin begins to experience significant changes in its structure and behavior...
21 Oct 2025
Let’s be honest, life gets hectic. Between work, family, and everything else we juggle, self-care often ends up last on...
04 Oct 2025
Dry skin is a common dermatological condition that affects millions of people worldwide. It occurs when the skin loses moisture...
04 Oct 2025
Acne-prone skin requires more than just basic care, it demands targeted solutions that address excess oil, clogged pores, bacterial growth,...
04 Oct 2025
Understanding acne, a common skin condition affecting millions worldwide requires knowledge of its causes, types, and effective treatments. While acne...
11 Sep 2025
Skin pigmentation refers to the coloration of the skin, which is primarily determined by melanin production. Melanin, a natural pigment...
11 Sep 2025
Support Online
Help Center!
Find quick solutions to your queries from product details, to returns and exchanges.
How long will my order take to arrive?
How long will my order take to arrive?
We usually process orders within 1-2 business days, and delivery typically takes 3-7 business days depending on your location. You’ll receive tracking details by email as soon as your order ships.
Do you offer free shipping or any delivery promotions?
Do you offer free shipping or any delivery promotions?
Yes! We offer free shipping on all orders above ₹499. Keep an eye out for seasonal offers and bundle discounts available on our website from time to time.
How can I track my order after it’s been shipped?
How can I track my order after it’s been shipped?
Once your order is dispatched, you’ll receive an email and SMS with your tracking number. Simply click the link or visit our “Track Order” page to check your shipment status anytime.
What should I do if my package arrives damaged or missing an item?
What should I do if my package arrives damaged or missing an item?
We’re so sorry if that happens! Please reach out to us within 48 hours of delivery at care@purealchemy.in, along with photos of the package, and our team will quickly assist you with a replacement or resolution.
Are your products available offline, or only through your website?
Are your products available offline, or only through your website?
Right now, our products are available exclusively on our official website to ensure authenticity and freshness. We’re working on expanding to select retail partners soon!
