Pure Alchemy – Science-Backed Skincare for Glowing Indian Skin

<p>Simple. Safe. <em>Effective.</em></p>

Step2: Treat

Simple. Safe. Effective.

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Step3: Hydrate

Hydration That Lasts

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<p>Formulated for Each <em>Skin</em></p>

Step1: Cleanse

Formulated for Each Skin

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Dermatologically Tested

Formulated for Indian Skin

Vegan and Cruelty-free

Clean Ingredients

4.9/5 Average Rating

Safe for Sensitive Skin

Dermatologically Tested

Formulated for Indian Skin

Vegan and Cruelty-free

Clean Ingredients

4.9/5 Average Rating

Safe for Sensitive Skin

Dermatologically Tested

Formulated for Indian Skin

Vegan and Cruelty-free

Clean Ingredients

4.9/5 Average Rating

Safe for Sensitive Skin

Dermatologically Tested

Formulated for Indian Skin

Vegan and Cruelty-free

Clean Ingredients

4.9/5 Average Rating

Safe for Sensitive Skin

Dermatologically Tested

Formulated for Indian Skin

Vegan and Cruelty-free

Clean Ingredients

4.9/5 Average Rating

Safe for Sensitive Skin

Dermatologically Tested

Formulated for Indian Skin

Vegan and Cruelty-free

Clean Ingredients

4.9/5 Average Rating

Safe for Sensitive Skin

Dermatologically Tested

Formulated for Indian Skin

Vegan and Cruelty-free

Clean Ingredients

4.9/5 Average Rating

Safe for Sensitive Skin

Most Loved Products

-15%

Halo Effect - Advanced Brightening Face Serum

5.0

From Rs. 381.00

~~Rs. 449.00~~

-15%

Barrier Bloom - Ultra-Nourishing Cream Moisturizer

5.0

From Rs. 322.00

~~Rs. 379.00~~

-15%

Midnight Miracle - Age-Defying Night Serum

5.0

From Rs. 407.00

~~Rs. 479.00~~

-15%

Pore Reset - Anti-Acne Pore Clarifying Serum

5.0

From Rs. 381.00

~~Rs. 449.00~~

Skincare, Made Just for You

Dry Skin

Acne

Ageing

Pigmentation

-15%

Aqua Theory - Hydration Booster Gel Moisturizer

5.0

From Rs. 339.00

~~Rs. 399.00~~

-15%

Barrier Bloom - Ultra-Nourishing Cream Moisturizer

5.0

From Rs. 322.00

~~Rs. 379.00~~

-15%

Silk Shield - Ultra-Gentle Non-Foaming Hydrating Cleanser

5.0

From Rs. 237.00

~~Rs. 279.00~~

-20%

Hydration and Overnight Renewal Combo - 3-Step Routine for Softer, Radiant Skin

Rs. 909.00

~~Rs. 1,137.00~~

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Discover Our Product Range

Face Wash & Cleansers

Face Serums

Brightening and Anti-Pigmentation Bundle - Pure Alchemy

Moisturizers

Combo Products

Skincare Meets Selfcare

Explore Collection

Skin Care

Target. Treat. Transform.

Your Skin, Your Solution

I have Dry

Dry

Balanced

Sensitive

Oily

Combination

skin
and my key skin concern is Ageing

Ageing

Sensitive Skin

Pigmentation

Ageing

Acne

Dryness

Ageing

Sensitive Skin

Acne

Pigmentation

Acne

Pigmentation

Dryness

View Recommendations

Hydration Synergy for Your Skin

Nourish and Protect

Barrier Bloom - Ultra-Nourishing Cream Moisturizer

From Rs. 322.00

~~Rs. 379.00~~

Halo Effect - Advanced Brightening Face Serum

From Rs. 381.00

~~Rs. 449.00~~

Silk Shield - Ultra-Gentle Non-Foaming Hydrating Cleanser

From Rs. 237.00

~~Rs. 279.00~~

Dermatologically Tested

We’re dermatologically tested, because healthy skin begins with safety and trust.

Cruelty-Free

We're cruelty-free, always and forever, because we believe compassion is the true beauty.

Paraben-Free

Our products are paraben-free, reflecting our belief in clean, safe, and conscious beauty for all.

No Artificial Fragrance

Our formulas are crafted with purity and intention, free from artificial fragrance or unnecessary additives.

Loved by Our Customers

What They're Saying

5.0

Jennifer Joshua Verified Customer

So Refreshing and Effective

Light, almost water-gel like texture, yet surprisingly effective. The fact that it contains no added colour or artificial fragrance makes it feel even safer and cleaner on my skin.

Lumi Lustre - Radiance-Boosting Brightening Face Wash

From Rs. 237.00

~~Rs. 279.00~~

5.0

Khushi Bakshi Verified Customer

Balances My Skin Perfectly

A beautifully balanced cleanser, the salicylic acid in it controls oil, calms acne-prone areas, and still feels gentle on the dry parts of my face. No tightness, just clean, comfortable skin.

Breakout Purge - Deep Clarifying Anti-Acne, Oil-Control Face Wash

From Rs. 237.00

~~Rs. 279.00~~

5.0

Anu Kumari Verified Customer

My Skin is Visible Bright

This night serum feels like a brightening miracle. My skin looks smoother, healthier, and more refreshed in the morning. I’d definitely recommend it to anyone dealing with dull or tired-looking skin.

Midnight Miracle - Age-Defying Night Serum

From Rs. 407.00

~~Rs. 479.00~~

5.0

Riya Sharma Verified Customer

Comfort for Dry, Sensitive Skin

This moisturiser has been a lifesaver, my skin gets dry and irritated so easily, but this cream has been so comforting. It feels gentle, absorbs well, and gives me that long-lasting, healthy glow I’ve been missing.

Barrier Bloom - Ultra-Nourishing Cream Moisturizer

From Rs. 322.00

~~Rs. 379.00~~

5.0

Saloni Gupta Verified Customer

Visible Difference in Acne and Dark Spots

Just after a few uses, I could see a clear reduction in acne bumps and oiliness. My skin feels cleaner and more balanced than before. It’s been such a good addition to my routine,definitely sticking with this!

Pore Reset - Anti-Acne Pore Clarifying Serum

From Rs. 381.00

~~Rs. 449.00~~

Spotless in 4 Weeks

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Exclusive Bundled Packs

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Create your skincare — pick 3+ favorites and glow with up to 15% savings.

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Limited Offer

Bundle Exclusive

Get Additional Discounts on Value Sets and Save More on Your Daily Skincare Essentials.

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Simple Steps To

Your Skincare Routine

Step 1. Cleanse

-15%

Lumi Lustre - Radiance-Boosting Brightening Face Wash

5.0

From Rs. 237.00

~~Rs. 279.00~~

Step 2. Treat

-15%

Halo Effect - Advanced Brightening Face Serum

5.0

From Rs. 381.00

~~Rs. 449.00~~

Step 3. Hydrate

-15%

Aqua Theory - Hydration Booster Gel Moisturizer

5.0

From Rs. 339.00

~~Rs. 399.00~~

Expert Guide to Skincare

Blog Posts

best skincare routine for mature and aging skin

News

Best Anti-Aging Skincare Routine for 30s and 40s

Understanding Skin Changes in Your 30s and 40s Your skin begins to experience significant changes in its structure and behavior...

21 Oct 2025

Pure Alchemy

best daily skincare routine for glowing skin

News

Why a Daily Skincare Routine Matters

Let’s be honest, life gets hectic. Between work, family, and everything else we juggle, self-care often ends up last on...

04 Oct 2025

Pure Alchemy

News

Understanding Dry Skin: Why It Happens

Dry skin is a common dermatological condition that affects millions of people worldwide. It occurs when the skin loses moisture...

04 Oct 2025

Pure Alchemy

News

Best Skincare Routine for Acne-Prone Skin in India

Acne-prone skin requires more than just basic care, it demands targeted solutions that address excess oil, clogged pores, bacterial growth,...

04 Oct 2025

Pure Alchemy

News

Breaking Down Acne: Causes, Types, and Treatment

Understanding acne, a common skin condition affecting millions worldwide requires knowledge of its causes, types, and effective treatments. While acne...

11 Sep 2025

Pure Alchemy

News

Skin Pigmentation: Triggers, Types, and Treatments

Skin pigmentation refers to the coloration of the skin, which is primarily determined by melanin production. Melanin, a natural pigment...

11 Sep 2025

Pure Alchemy

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Support Online

Help Center!

Find quick solutions to your queries from product details, to returns and exchanges.

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How long will my order take to arrive?

We usually process orders within 1-2 business days, and delivery typically takes 3-7 business days depending on your location. You’ll receive tracking details by email as soon as your order ships.

Do you offer free shipping or any delivery promotions?

Yes! We offer free shipping on all orders above ₹499. Keep an eye out for seasonal offers and bundle discounts available on our website from time to time.

How can I track my order after it’s been shipped?

Once your order is dispatched, you’ll receive an email and SMS with your tracking number. Simply click the link or visit our “Track Order” page to check your shipment status anytime.

What should I do if my package arrives damaged or missing an item?

We’re so sorry if that happens! Please reach out to us within 48 hours of delivery at care@purealchemy.in, along with photos of the package, and our team will quickly assist you with a replacement or resolution.

Are your products available offline, or only through your website?

Right now, our products are available exclusively on our official website to ensure authenticity and freshness. We’re working on expanding to select retail partners soon!

Free Shipping

Enjoy free shipping and easy returns across India, with all taxes included.

Skincare You Can Trust

Formulated for results, tested for safety and supported by care that puts your skin first.

Support Online

We’re always here to help! Send us your questions, and our support team will be with you soon.

Most Loved Products

Skincare, Made Just for You

Shop by Category

Explore Collection

Explore Collection

Nourish and Protect

Nourish and Protect

Dermatologically Tested

Cruelty-Free

Paraben-Free

No Artificial Fragrance

Your Social Feeds

What They're Saying

Spotless in 4 Weeks

Spotless in 4 Weeks

Exclusive Bundled Packs

Your Skincare Routine

Blog Posts

Help Center!

Free Shipping

Skincare You Can Trust

Support Online

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