Whatever Your Skin’s Drama…

This Drop Is The Plot Twist It Needs

Sahara desert vibes?
Not on our watch

Say hi to hydration, bye to flaky days

Dry, Pigmented or Acne-prone skin?

Meet our cleansers that handle it all

Cleanse, Repair, Hydrate, Repeat.

Skincare that does it all - with attitude

Whatever Your Skin’s Drama…

This Drop Is The Plot Twist It Needs

Sahara Desert Vibes?
Not On Our Watch

Say Hi To Hydration, Bye To Flaky Days

Dry, Pigmented or Acne-prone Skin?

Meet Our Cleansers That Handle It All

Cleanse, Repair, Hydrate, Repeat.

Skincare That Does It All - With Attitude

Dermatologically Tested Safe for Sensitive Skin Formulated for Indian Skin Beginer Friendly Ingredients
Dermatologically Tested Safe for Sensitive Skin Formulated for Indian Skin Beginer Friendly Ingredients
Dermatologically Tested Safe for Sensitive Skin Formulated for Indian Skin Beginer Friendly Ingredients
Dermatologically Tested Safe for Sensitive Skin Formulated for Indian Skin Beginer Friendly Ingredients

Shop by Skin Concern

Clean. Conscious. Rooted in Truth.

Skincare that blends science, safety, and sincerity, for results that feel honest, effortless, and real. At Pure Alchemy, we create skincare that connects science with self-care. Each formula is crafted with clean, purposeful ingredients, no harsh chemicals, no unnecessary fillers, only what your skin truly needs. Guided by transparency and integrity, we believe beauty should be informed, empowering, and kind to all skin types. It's for those who value truth, demand results, and embrace beauty that goes deeper than the surface.

What Our Customers Are Saying

Only Brightening Face Wash You Need

I have been using this brightening face wash for almost 3 weeks now. The texture is ... Read More

I have been using this brightening face wash for almost 3 weeks now. The texture is really light and it foams just enough without stripping my skin. After washing, my face feels clean but not tight, which I really appreciate since most brightening cleansers tend to be drying. Over time, I’ve noticed my skin looking a little more even-toned and fresh, the dullness I usually see in the mornings is less obvious. It has not caused any breakouts or irritation, which is a big plus for me because I have a sensitive T-zone. I won’t say that it’s a miracle overnight, but it isdefinitely helping me maintain a healthy glow with regular use.

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Seema Saini

Verified Buyer

Lumi Lustre - Brightening Face Wash

Lumi Lustre - Brightening Face Wash

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Life Changing Serum

Hi, I'm using the radiant glow night serum from last 2 month. I can truly say that m... Read More

Hi, I'm using the radiant glow night serum from last 2 month. I can truly say that my skin has not felt better before. It has improved the fine lines and wrinkles on my face, given a clearer skin by improving the skin texture ..I recommend it to everyone, buy it without second thought.

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Bushra Khan

Verified Buyer

Midnight Miracle - Radiant Glow Night Serum

Midnight Miracle - Radiant Glow Night Serum

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Lightweight Serum with Visible Results

I have been using this brightening serum for about 4 weeks now, and I can honestly s... Read More

I have been using this brightening serum for about 4 weeks now, and I can honestly see a difference in my skin. My complexion looks more even, and the little dull patches around my cheeks have definitely lightened. The texture feels lightweight and absorbs quickly without leaving any stickiness, which is a big plus for me since I layer it under moisturizer. I also love that it didn’t cause any breakouts, which usually happens with new products. It’s not a dramatic overnight change, but my skin definitely has a healthier glow now, and I feel more confident going makeup-free.

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Ananya S

Verified Buyer

Halo Effect - Brightening  Face  Serum

Halo Effect - Brightening Face Serum

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Best Acne Serum Ever

I have dealt with stubborn acne for quite some time now, with bumps mostly on my che... Read More

I have dealt with stubborn acne for quite some time now, with bumps mostly on my cheeks and jawline that left marks. I have tried countless products, but finally found something that actually works. Within a few weeks, my breakouts started calming down and redness faded.The dark spots are slowly getting lighter. I didn’t think I would see this kind of progress, but it's been a total game changer for me.

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Nikhil Menon

Verified Buyer

Pore Reset - Acne Face Serum for Oily Skin

Pore Reset - Acne Face Serum for Oily Skin

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Best Product ,Must Use

Hi ,I m somya, I m having pigmentation spots on my face sience 2014 and I am using t... Read More

Hi ,I m somya, I m having pigmentation spots on my face sience 2014 and I am using this serum for 15 days. I am feeling that my pigmentation is decreasing day by day and completion is getting brighter. so I have decided to use this product till these marks will disappear from my face..I have used many creams and serums,but didn't get the gud results like this.i m feeling happy now..I will definitely recommend this serum for those who is suffering pigmentation spots on their face or anywhere else.

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Somya Siwal

Verified Buyer

Halo Effect - Brightening  Face  Serum

Halo Effect - Brightening Face Serum

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